-M&C Saatchi Stockholm launched “The Solar Christmas Experience” for E.ON Sweden (video above).
-Adweek explains “How Great Brand Platforms Lead to Brilliant Executions.”
-Freelance producer Jo Coombes created the Advertising Producers Association-backed AdGreen initiative to make commercial production more sustainable.
-The Wall Street Journal claims “Trump’s Win Has Ad Agencies Rethink How They Collect Data, Recruit staff,” despite the president-elect losing the popular vote by around 1.5 million.
–Mark Zuckerberg outlines how Facebook plans to combat fake news.
–Campaign explains what to do if your brand is the victim of such fake news.
–Nobody cares about Samsung’s exploding phones, according to polls (and we know how reliable those always are!).