-RKCR/Y&R explores “The Art of School Uniforms” for Marks & Spencer (video above).
-P&G launched a full review of its £210m U.K. media account.
–J. Walter Thompson Singapore launched quick-response online video and content production arm JWT25.
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-Publicis Groupe’s Robert Senior thinks he “could have stumbled on the agency model of the future.”
-MediaPost examines “The Crazy Challenges Of Being An Olympic Marketer.”
-Twitter introduced “promoted stickers,” with Pepsi as its first partner.
–Paul Frampton explains “Why we must bring media and creative together.”
-Heineken thinks that Olympic sponsorship is too crowded to be valuable.
-McDonald’s Canada’s newest Happy Meal toy is a “Step-It” activity tracker wristband.