-Saatchi & Saatchi launched a multichannel campaign called “Being A Kid Never Changes” for The Natural Confectionary Company (video above).
-WPP spent a billion dollars on Facebook last year.
–Digiday says lots of publishers are killing the comments. Why might that be?
-Home Depot CMO Trish Mueller resigned after five years in the position. And she had just found the patching trowels!
-Advertising still has some problems with the gender divide, and The New York Times IS ON IT.
–Marsh Brand Partners and digital marketing agency HelloWorld launched “Ticket to Fun,” a multiactivation campaign celebrating Nathan’s centennial and running through the end of the summer. There’s even a virtual hot dog eating contest.
-The American Academy of Pediatrics is calling for a crackdown on product placement by alcohol brands.
–Respect your accounts people. They will only grow more powerful.
-All your clients are spending more on digital. But how MUCH more are they spending? IAB has a study.