Monday Morning Stir

By Erik Oster 

-McCann Birmingham collaborated with ENVY Advertising on this spot for the Gtech eBike (video above).

-A report from Adobe and anti-ad blocking firm PageFair found ad blocking will cost publishers $40 billion by the end of next year.

-The Atlantic explores “The Subtle Joys of Food Packaging.”

-Adweek examines “3 Ways Email Is Embracing the Trends That Were Supposed to Make It Obsolete.”

-Digiday takes a look “Inside Visa’s startup incubator.”

Ralph Blessing, managing director of advertising and brand communication research firm Ameritest, shares “Three Keys to Unlock a Powerful Creative Brief.”

-Y&R chairman Peter Georgescu addresses income inequality in The New York Times.

-Canadian agency 88 Creative launched a site called Agency or Porn, asking visitors to distinguish between agency names and porn titles.