Monday Morning Stir

By Erik Oster 

-Director/writer Paul Riccio created a parody called “The Timmy Brothers: Water Makers” (video above).

-Under Armour Creative Director Leann Fremar and Droga5 CD Alexander Nowak discuss the recent campaign starring Gisele with The Drum.


-Wunderman UK made several key hires: Paul Harvey (formerly AKQA) will be head of project management; Lezaan Roos (formerly Expedia) will be strategy director; Michael Maxwell (formerly Accenture) will be senior strategist; Andrew Thomas (former CD at Jack Morton Worldwide) will be conceptual lead.

-AdAge compiled a “Timeline of Recent MDC Events In Case You’ve Been Sleeping.

-W+K London beat McCann Erickson and incumbent Havas to win the UK ibuprofen brand Nurofen.

-oOh!media’s experiential arm oOh! Edge launched a campaign for Old El Paso featuring  pop-up Taquerias.

-The New York Times explores how ads for podcasts “test the line between story and sponsor.

-eMarketer projects that Instagram mobile ad revenues will reach $2.81 billion by 2017.