-Toronto Raptors guard Kyle Lowry surprised fans at a Toronto barbershop as part of MasterCard’s “Priceless Surprises” campaign (video above).
-Marketing Magazine takes “A look back at April Fool’s marketing.”
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-Oreo is launching a new, limited edition cotton candy flavor.
-The Wall Street Journal explains “Why the Time Isn’t Ripe for Smartwatches.”
-WPP agency Group M is joining the Publisher Advertising Transaction System (PATS).
-Campaign India talks with David Lubars about advertising’s “next frontier.”
–Adweek explores “Why Baseball Clubs Are Resorting to Feather Boas and Booze.”
-The Census Bureau has revised its “tipping point” forecast on multiculturalism.