Monday Morning Stir

By Erik Oster 

-One Advertising launched a new campaign for H&R Block in Canada (video above).

-Paris-based agency MNSTR used social media to launch a new fashion/tennis line for Lacoste.


-What brands seeking to use March Madness for social marketing can learn from the NBA.

-Starbucks is launching a media startup, which will focus on “social-impact content.”

Adweek talks with AOL CEO Tim Armstrong as the company approaches its 30th anniversary.

Digiday explains “Why agencies are bullish on Spotify.”

-Google is working on a “small scale” wireless service.