Monday Morning Stir

By Erik Oster 


-Sky Austria and Fox promoted the new season of The Walking Dead by scaring people with a digital billboard at a Vienna bus stop (video above).

Adweek publishes list of 50 “most influential buyers, sellers and marketers.”

-CMOs are held more accountable for ROI but lack the resources to execute, new Leapfrog Marketing Institute study finds.

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DigiDay talks with Jeff Goodby about his life in advertising.

-New Facebook Q&A tool lets marketers hold real-time chats with celebrities.

-Fox and Sony Playstation are first brands to give out one hour of free listening with new Sponsored Listening Pandora ads.

-Hyundai UK has appointed Collective London as its lead digital agency.

Sales of cleaning supplies are up due to Ebola scare.

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