Momentum Makes Pair of Strategy, Tech Leadership Promotions

By Erik Oster 

IPG brand experience agency Momentum Worldwide announced new leadership of its strategy and tech teams with the promotions of Jason Alan Snyder to the role of global chief technology officer and Elena Klau to the newly-created position of chief strategy and analytics officer. Snyder and Klau will both continue to operate out of the agency’s New York headquarters.

In his new role, Snyder will “develop a new global practice group throughout Momentum’s offices, building a world-class team of technologists, producers, developers and more.” Snyder joined Momentum as chief technology officer, North America in March of 2013. Before joining Momentum, he served as head of product design at AOL and at Yahoo! Music and served as a founding member of Deutsch’s interactive group, iDeutsch. Over the course of his career, he has worked with clients including Nike, Google, Facebook, HBO, Johnson & Johnson, Proctor & Gamble and IKEA. Snyder is also an inventor and his  solar-powered lantern, Luci, won the Consumer Electronics Association’s Innovation Award in both 2014 and 2015.

“Jason Alan Snyder is one of Momentum’s not-so-secret-anymore weapons. Technology has the ability to enhance and elevate an experience more than almost any other factor, and Jason’s unparalleled expertise, strategic and creative ability, and futurist thinking helps drive our client’s and our agency’s success,” Momentum chairman/CEO Chris Weil said in a statement. “Our technology expertise under Jason has truly made our work better and our consumer experiences stronger.”

In her new role, Klau will continue to lead Momentum’s strategy, insights and analytics teams in North America, while adding new responsibilities as executive lead for the division, tasked with leading brand strategy globally. Klau joined Momentum as vice president, group director, research, measurement and analytics back in September of 2011 and received a promotion to senior vice president of the division in 2013. Before joining Momentum, she served as a research and analytics manager with Kaleidoscope Sports and Entertainment.

“Strategy and analytics are intrinsic to everything we do at Momentum—great insights before, and smart analysis after, an experience are vital to helping our clients achieve their goals,” Weil added. “Elena Klau has helped Momentum become the world’s leading consultancy agency to go along with our award-winning creative and strategic excellence. As Chief Strategy & Analytics Officer she will be leading the way as we help our clients engage with people and do more.”