MOFILM Adds Latest Chapter to ‘Greatness Awaits’ for Playstation

By Erik Oster 

Playstation teamed up with MOFILM for the latest installment in the ongoing “Greatness Awaits” campaign promoting the PS4, which debuted during Sunday Night Football’s San Francisco 49ers vs. Denver Broncos’ game.

While last year’s installment from BBH New York at least felt like it tweaked the formula a little bit, the latest iteration of “Greatness Awaits” struggles to differentiate itself from its past. The 60-second “Friendly Competition” opens with two buddies throwing it down on the basketball court. “What do you got?” asks one friend. “I’ve got Kevin Durant,” the other replies, and morphs into the gaming version of the NBA star. From here, the friends find themselves thrown into a series of games in a now very familiar formula, set to Daft Punk’s “Contact,” ending with Destiny and the “Greatness Awaits” tagline. Maybe it’s just that it’s been used so much, both in and out of this particular campaign, but the approach now feels somewhat stale and “Friendly Competition” does little to expand upon or revitalize it.

Credits:

Agency: MOFILM

Client: PlayStation

Executive Producer: Jon Landau

Executive Agency Producer: Kristen Roland

Executive Creative Director: Tim Roper

CEO: Jeffrey Merrihue

Senior Account Director: Gabriela Merrihue

Account Director: Carter Hahn

VFX Company: Zoic Studios

VFX CCO: Chris Jones

Head of Broadcast Production: Ian Unterreiner
Executive Producer: Matt Thunell
VFX Producer: Nate Occhipinti

Editor: Dmitri Gueer

Production Company: Don’t Panic Productions

Producer: Melissa Panzer

Director: Jonathan Barenboim

Writer: Michael Zunic

Audio House: Eleven Studios

Sound Design: Henry Boy

Color: Dave Hussey @ CO3

Media Buying Agency: Carat

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