Playstation teamed up with MOFILM for the latest installment in the ongoing “Greatness Awaits” campaign promoting the PS4, which debuted during Sunday Night Football’s San Francisco 49ers vs. Denver Broncos’ game.
While last year’s installment from BBH New York at least felt like it tweaked the formula a little bit, the latest iteration of “Greatness Awaits” struggles to differentiate itself from its past. The 60-second “Friendly Competition” opens with two buddies throwing it down on the basketball court. “What do you got?” asks one friend. “I’ve got Kevin Durant,” the other replies, and morphs into the gaming version of the NBA star. From here, the friends find themselves thrown into a series of games in a now very familiar formula, set to Daft Punk’s “Contact,” ending with Destiny and the “Greatness Awaits” tagline. Maybe it’s just that it’s been used so much, both in and out of this particular campaign, but the approach now feels somewhat stale and “Friendly Competition” does little to expand upon or revitalize it.
Credits:
Agency: MOFILM
Client: PlayStation
Executive Producer: Jon Landau
Executive Agency Producer: Kristen Roland
Executive Creative Director: Tim Roper
CEO: Jeffrey Merrihue
Senior Account Director: Gabriela Merrihue
Account Director: Carter Hahn
VFX Company: Zoic Studios
VFX CCO: Chris Jones
Editor: Dmitri Gueer
Production Company: Don’t Panic Productions
Producer: Melissa Panzer
Director: Jonathan Barenboim
Writer: Michael Zunic
Audio House: Eleven Studios
Sound Design: Henry Boy
Color: Dave Hussey @ CO3
Media Buying Agency: Carat