LA’s Mistress, which we recently saw “testing the water” for client Finlandia and hiring an S&M troupe for its fifth anniversary party, has a “breaking” campaign for energy drink client NOS today.
In a 90’s action movie appeal to an audience that’s young, dumb, and full of…something, the client shies away from “big stunts, big logos, big-name athletes and big-hype” in the :30 spot “With This NOS I Will.”
Its copy encourages viewers to “smash the world with a sledgehammer” and, we presume, an extra dose of caffeine:
Now imagine that ad with 6-12 percent alcohol.
The second spot in the campaign stars retired Canadian fighter Georges St-Pierre or GSP (not to be confused with GPS), who adds a few taglines of his own including “forego all fear” and “tear today to shreds.”
You were waiting for him to say “no retreat, no surrender,” weren’t you? That’s another martial artist.