MindShare is currently interviewing creative candidates to staff up on a new arm to its business – a digital creative division, which will offer content, as well. The unit will kick off in London and be housed with the company’s digital media division, MindShare Interaction. Norm Johnston, the chief executive EMEA for MindShare Interaction, and Simon Andrews, the global digital chief strategy officer at MindShare, are heading up the new agency that has yet to be named.
Okay, so media agencies are now going to get into the game? PR agencies are operating like creative shops. Production shops have trend units and are offering up strategy and creative, as well. Is nothing scared?
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