180 has appointed Mike Harris to the newly-created position of global chief strategy officer, responsible for overseeing strategy at 180’s Los Angeles and Amsterdam offices. He will be tasked with bringing in new business for each office individually, as well as global assignments to be handled by both offices.
Harris left his position as president of DDB San Francisco last June to become president of creative advertising services for post-production studio Deluxe Entertainment. Before that he spent seven years as executive vice president and global creative strategist at McCann Worldgroup, following an equally long stint as partner and chief strategy officer at twofifteenmccann. Prior to that, he served as chief strategy officer for TBWA/Chiat/Day and group account director for Goodby Silverstein & Partners.
180 Global CEO Michael Allen told AdAge that the agency hired Harris, in part, to fill a strategic hole left following the death of agency co-founder Alex Melvin in 2011. “Strategic thinking was one of the foundational pillars of the agency,” he said. That was Alex’s background, so it’s great to be adding someone to the global management team with that expertise.”