Mid-Day Updates: Michelin Moves US Media Biz to MEC, Madonna Does D&G

By Kiran Aditham 

-Michelin announced that it’s moving its $43M US media planning/buying account from MediaCom to WPP sister agency Mediaedge:cia. The move takes effect on January 1 but MediaCom will still handle media business for Michelin in Canada and Mexico.

-After revealing crotch shots galore in a Louis Vuitton campaign last year, Madonna is opting for subtlety and domestication by playing a still somewhat sexy housewife in a spring/summer 2010 Dolce & Gabbana ad campaign. Stylelist has more pics from the print effort.


-Speaking of Louis Vuitton, the fashion firm has been kicked by a lawsuit from New Balance, which claims that the $590 Louis Vuitton Minstrel sneaker is a ripoff of NB’s 574 style, priced at a mere $70.

-Pereira & O’Dell added Women’s Professional Soccer (WPS) to its roster of clients. The San Fran-based agency will launch an integrated campaign for WPS in March 2010.

-Havas’ Euro RSCG joins AKQA, Razorfish and Lean Mean Fighting Machine on Unilever’s first-ever global digital roster.

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