Mercado McCann Names Fernando Sarni CEO

By Erik Oster 

Mercado McCann has appointed Fernando Sarni as its CEO, effective as of January, 2016.

Sarni joins the agency with over twenty years of experience in the Argentine and Mexican advertising market. Since August of 2013 he has served as CEO and general manager of Publicis Buenos Aires. Prior to joining Publicis he spent three years as president and owner of his own new business consulting company, Sarni & Sarni, where he worked with agencies including Y&R, Wunderman, MEC and JWT. Before that he spent nearly three years serving as president and partner at La Communidad. He has also served as general account director at Del Campo Saatchi & Saatchi and BBDO Argentina and vice president, client services at BBDO Mexico. 

“Getting to the end of our first year having Fernando in the project gives us a stronger backbone to this dream,” said co-founder Martin Mercado. “He adds up to a spectacular team who welcome him with joy. Fer is the type of person who can choose where he want to work, so the agency feels chosen.”


“Mercado McCann was launched and remained firm under the leadership of Martin and the superb team from day one,” added Fernando Fascioli, president of McCann Worldgroup Latin America and Caribbean. “It was a first year of intense work and great satisfaction. With the arrival of Fernando the agency strengthens its management team with top talent, getting prepared for the next stage in which we will go for much more.”