Memorial Sloan-Kettering Taps P&O’D for AOR Duties

By Kiran Aditham 


After a “competitive review” (overseen by Joanne Davis of Joanne Davis Consulting, Inc.) that concluded earlier this month, 130-year-old private cancer center Memorial Sloan-Kettering has awarded creative agency of record and media AOR duties to Pereira & O’Dell New York and Media Storm, respectively. In a statement, Sloan-Kettering’s SVP/chief communications officer Avice Meehan, says, “For 130 years, Memorial Sloan Kettering has focused relentlessly on  a singular mission: discovering better treatments for cancer and improving the lives of those who are touched by cancer. Pereira & O’Dell and Media Storm showed outstanding insight into our mission during the review process. We have every confidence that our new agency partners will help us deliver compelling communications that will benefit and educate individuals and their family members in responding to a cancer diagnosis.”

The MSK win marks the first major step into the healthcare sector for P&O’D, which of course already works with clients including Skype, Intel, Airbnb and Fox Sports 1. P&O’D NY succeeds fellow Big Apple agency DiMassimo Goldstein (DIGO) on the Sloan-Kettering account and will launch new work for the center later this year. From what sources tell us, Pereira & O’Dell beat out Berlin Cameron United and SS&K in the final pitch.