Let’s kill two birds to start off the day and let you know that WPP/GroupM’s MEC unit has won media AOR duties for LegalZoom, the online legal doc service co-founded by O.J.’s old lawyer, Robert Shapiro. MEC takes over for Initiative on the media biz for LegalZoom, which the agency will handle out of its Irvine, CA office. Billings are approximately $50 million for the brand, which is tasking MEC with planning, implementation and data analytics duties.
In addition to the new business, MEC has also welcomed Gian LaVecchia as managing partner, digital lead, effective immediately. LaVecchia joins from Story Worldwide, where he spent nearly a year as EVP, digital media. The exec spent most of his career, though, at Publicis Modem (11 years in all), working in digital and social media as well as branded content.