While the search for the next AOR for Stolichnaya proper is coming down to the wire, William Grant & Sons/SPI Group has tapped New York-based, MDC Partners-owned experiential agency Relevent Group to serve as the ad agency for its Stoli Elit brand. As a result, Relevent will handle everything from above-the-line advertising and creative to experiential activations and digital duties for what the brand’s flack is deeming its “ultra-luxury” vodka.
Regarding the decision to go with Relevent, William Grant exec Jill Palais says in a statement, “”Creatively and strategically, when it came time to find a partner for this brand, Relevent Group stood out as the elite among the elite.” Har har, get it?
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