MDC Needs a Press Release to Kiss Crispin’s Ass

By Kiran Aditham 

As if the Adweek and AdAge lathering weren’t enough, CP+B’s corporate parent MDC Partners needed to bust out a press release to express their thanks to perhaps its premier agency.

In a long-winded statement, MDC Chairman/CEO Miles Nadal, who calls his company a “magnet” for the best talent, says:

“All of us at MDC Partners would like to offer our deepest congratulations to Crispin Porter + Bogusky for their outstanding work, tremendous contributions to the industry, and most importantly, the return on marketing investment that they have consistently delivered to their clients. We believe that Creativity and Innovation are the lifeblood of the advertising industry. And that the only truly necessary ingredient in a great creative agency like CP+B is entrepreneurial talent.

That talent must live and work in an environment with a value system and DNA that embraces creativity, not just for its own sake, but for its ability to make brands famous and help clients drive increasing returns on marketing investment. This is exactly what CP+B has done and continues to do for all of their clients including Burger King, Microsoft, Gap, Old Navy, Domino’s Pizza, Best Buy and Coke Zero.”

Judging by the commentary whenever we post a Crispin item, it’s hard to discern whether the agency deserves the perpetual accolades. Regardless, we await the pouring of more haterade.

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