McCann XBC Hires Erica Herman as Global Strategy Director

By Erik Oster 

McCann XBC, McCann Wordlgroup’s unit dedicated to its Mastercard client, welcomed Erica Herman as executive vice president, global strategy director.

Herman joins McCann from Publicis New York, where she has spent over seven years as senior vice president, group planning director, focusing on Procter & Gamble brands such as Tampax, Meta, Pepto-Bismol, and Prilosec. Before joining Publicis she spent over nine years with Lowe and Partners Worldwide. She left her position as senior vice president, global planning director there to join Publicis in late 2009. Herman is also a member of the 4A’s Strategy Committee.

“Brilliant strategy is central to the work we do with Mastercard, and Erica’s expertise and leadership across a wide range of brands will make a notable addition to our global team,” McCann XBC president, managing director Devika Bulchandani said in a statement.

Suzanne Powers, Global Chief Strategy Officer at McCann Worldgroup, said, “Erica brings with her a keen business sense paired with sharp cultural knowledge stemming from her wide range of experiences—and has led cohesive, often disruptive, strategy across many platforms. We are thrilled to have her join our global strategy team,” added McCann Worldgroup global chief strategy officer Suzanne Powers.

[Pic via 4A’s]