McCann Worldgroup Japan Names CCO

By Erik Oster 

McCann Worldgroup hired Alex Lopez as chief creative officer of McCann Worldgroup Japan.

In the new role, Lopez will work closely with senior management and each agency’s executive creative director to strengthen the agency’s creative culture, increase output and foster a more collaborative environment, according to a press release.

“Japan is a major focus for us. Alex has the depth, knowledge and creative chops that we need to strengthen our creative leadership in Japan,” McCann Worldgroup global creative chairman Rob Reilly said in a statement. “I have tremendous confidence in him and all of the ECDs that we will continue to push forward with urgency.”


Lopez arrives in the role with over two decades of industry experience spanning a handful of countries. After beginning his career by spending around 13 years at Leo Burnett, spanning offices in Japan, Germany, France and Venezuela, he spent five years with Leo Burnett, Dentsu and Publicis joint venture Beacon Communications in Japan, serving as CCO and managing director. After that he served as a founding partner, executive creative director for Suitmen Entertainment, followed by a little over a year and a half as executive creative director for Troika in Los Angeles. Most recently, he co-founded and served as CCO for branded content-focused Branded Programming Studios.

“We are very fortunate to have Alex join us as chief creative officer. He truly is a unique talent with a shared vision of where we need to head creatively – he brings a combination of global experience together with over 10 years of experience working in Japan as well as expertise in digital, content and big data,” McCann Worlgroup president, Asia Pacific and CEO representative director Japan Charles Cadell said in a statement. “I am confident that he will motivate and stimulate our staff and deliver big ideas to solve our clients’ business challenges.”

“I am truly excited to return to Japan and join MWG combining my past global and Japan experience with my last 10 years of living in the digital frontier,” Lopez added. “I am committed to creating new tools, resources and talent from one of the most exciting places on the planet, and with some of the most talented and gracious people I have had the good fortune to know.”