You remember the band Live, right? Think back, way back to like, 1995. The bald guy? The tortured lyrics? Man. Brings back some memories. For some reason, McCann Erickson New York brought the band into play for the agency. I guess they decided that their staffers needed a flashback to the days when the internet was barely a toddler and the Dow Jones’ had its first ever close above 4,000. Doesn’t it make so much sense that McCann, stodgy ol’ McCann, picked a band from the 90s to inspire staffers? With this YouTube video (that comes with the description “This is what happens when rock stars pass their prime…”), you too can take a strange time warp. Oh boy. Faris Yakob has so got his work cut out for him.
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