McCann Oslo Follows Up ‘Grandpa’s Magic Trick’ with Sentimental ‘Snowball’

By Erik Oster 

McCann Oslo has just released the follow up to their popular 2012 “Grandpa’s Magic Trick” spot for Wilderoe Airlines, with the new sentimental effort, “Snowball.”

The 55-second spot documents a long-distance relationship in which a woman complains that her boyfriend doesn’t come to visit her often enough. Things seem to be going bad when he says “I thought about visiting you…” The woman seems ready to give up, and indeed hangs up the phone, when her boyfriend offers up a big surprise. Directed by Marius Holst, who was also behind “Grandpa’s Magic Trick,” “Snowball” is a serious attempt to pull at your heart strings that, in the end, lacks the magic of Holst’s previous Wilderoe work. Heartfelt but strained, “Snowball” lacks the seeming effortlessness and natural joy that made the last spot so popular. Stay tuned for credits and “Grandpa’s Magic” after the jump.



Agency: McCann Oslo

Art Director: Torstein Greni

Copywriter: Stein Simonsen

Account Director: Torstein Drogseth

Account Manager: Mirka Härkönen

AD-assistant: Charlotte Havstad

Producer: Beril Holte Rasmussen

Client: Widerøe

Production Company: 4 1/2

Producer:  Turid Øversveen

Production Manager: Martin Myhre – 4 1/2

Director: Marius Holst