McCann NY Celebrates Jose Cuervo’s 220th Anniversary

By Erik Oster 

McCann New York launched a new digital campaign for Jose Cuervo today, promoting the limited edition Jose Cuervo Especial Gold and Silver bottles the brand is releasing in celebration of its 220th anniversary.

The animated 30-second spot, called “The Blacksmith,” shows a blacksmith hammering away to create the gold and silver bottles of Cuervo Especial. Brooding music matches the dark animation, which fit the Dia de los Muertos inspired artwork on the bottles, an homage to Jose Cuervo’s Mexican roots. In support of the video, the brand’s Instagram feed has been slowly revealing details about the new bottles since January 11th. Animated GIFS on Jose Cuervo’s social channels will follow today’s video release.




Chief Creative Officers: Thomas Murphy / Sean Bryan

Executive Creative Director: Mat Bisher

Creative Director: Jason Ashlock

Senior Copywriter: Nick DiLallo

Senior Art Director: Ryan Quigley

Chief Production Officer: Nathy Aviram

Senior Producer: Jessica Coccaro

Music Producer: Mike Ladman

Account: Lauren LaValle / Christopher Jeyes / Rachel Heiss



Animation Company: Elastic

Director: Andy Hall

Executive Producer: Jenn Sofio Hall

Music & Sound Design: Q Department

Mix Studio: Sonic Union

Engineer: Fernando Ascani