McCann New York padded its creative and account teams with the arrival of executive vice president, executive account director Peter Bracegirdle, executive creative directors Shayne Millington and Craig Love.
The hires follow in the wake of the agency winning lead agency and brand strategy duties for Chick-fil-A last month but don’t appear to be directly related as Bracegirdle, Millington and Love will focus on the agency’s Verizon business along with ECDs Chris Mitton and Caprice Yu. Moving forward, Bracegirdle will lead the account, with Millington and Love driving creative on Verizon wireless.
Bracegirdle arrives at McCann following over four years as a managing director with TBWA\Chiat\Day L.A., focusing on the agency’s Nissan, Southwest Airlines and Twitter accounts, which followed two years with the agency as global managing director on Mars Petcare and Activision’s Call of Duty account. Before switching over to TBWA\Chiat\Day L.A. he spent nearly five years with TBWA/Whybin in Aukland, New Zealand as group client services and new business director. That followed three and a half years as business director on Sony PlatStation Europe for TBWA London.
“Peter has years of experience leading integrated account teams, driving client business and a great track record in helping produce outstanding creative work,” said McCann North America president Chris Macdonald in a statement.
Millington and Love join McCann from StrawberryFrog, where they most recently served as executive creative directors, working with brands including SunTrust, Fuji and Reebok Classic. They originally arrived at StrawberryFrog as creative directors in 2013 following two and a half years in that role at JWT, working with clients including Macy’s and Johnson & Johnson. Prior to that, the pair spent three years with W+K, with Love serving as a copywriter and Millington as an art director.
“Craig and Shayne have done so much great work, on so many clients,” said McCann New York co-CCO Sean Bryan. “We can’t wait to have them on our team here at McCann.”