McCann Wins Chivas Regal Global Account

By Lindsay Rittenhouse 

McCann, led by its London division, has won the global advertising account of Pernod Ricard-owned Scotch whiskey brand Chivas Regal, following a competitive four-way pitch process.

Along with the IPG creative shop, Bartle Bogle Hegarty, Crispin Porter + Bogusky and Wieden + Kennedy participated in the pitch, according to a person close to the matter.

“The McCann team impressed [us] with their fresh creative and strategic thinking, which we believe will help take Chivas to the next level,” said Richard Black, Chivas Regal global marketing director. “We look forward to a long and fruitful partnership.”


The global account used to belong to Havas Worldwide. The agency, which did not immediately respond to a request for comment, was responsible for Chivas Regal’s 2014 “Win the Right Way” campaign, which honored entrepreneurs that operate their businesses to better society.

Founded in 1909, Chivas Regal describes itself as the “world’s first luxury whiskey” and a “truly global brand,” having a presence in 150 countries.

“We are over the moon with our appointment on the Chivas brand,” McCann London CEO Alex Lubar added. “To date, the team has been a wonderfully collaborative  partner and the opportunities for the brand moving forward are immense.”

A McCann spokesperson said the pitch was led by its London shop but that work will be handled by several of its global offices.