Commonwealth//McCann Wants to Play for Manchester United, Too

By Patrick Coffee 

In case you thought that the world of football…sorry, soccer…stopped operating after Germany triumphed in Rio this summer, Commonwealth//McCann would like to correct you on behalf of client Chevrolet.

The spot, which stars eleven young people from around the world who jumped at the chance to prove their dedication to Manchester, first aired last weekend to coincide with the team’s first Premier League match.

The kids in question joined the team on the field over the weekend, and in a pre-match stunt they swapped jerseys with the players.


In the campaign’s social component, fans can submit photos of their own faces and be “embedded” in videos that display them “arriving at Old Trafford in a brand new Chevrolet Corvette” before running some practice drills with the lads and, we assume, gathering for a pint after the game.

Wondering how an American car company might relate to the world’s most British soccer team? The answer is: t-shirts. $560 million worth of t-shirts.



“What do you #PlayFor?” Name Swap


Agency: Commonwealth//McCann, Detroit


Creative Chairman: Linus Karlsson

Chief Creative Officer Global: Andreas Dahlqvist

Deputy Global Chief Creative Officer: Matt Canzano

Creative Director/Copywriter: Greg Collins

Creative Director/Art Director: Emil Nisowski

Associate Creative Director: Gary Wise

Senior Copywriter : Scott Lenfestey

Digital Art Director: Shawn Knight, Joel Vile, Chris Raimond

Chief Production Officer: Brian Dilorenzo

Director of Content: Jeff Beverly

Executive Producer: Craig Mungons

Digital Producer: Ryan Wallace

Global Director of Strategy: Conner Huber

SVP, Managing Director: Kate MacNevin

VP, Account Director: Dave Paxton

Account Supervisor: Derek Chappo

Program Manager: Jenny Convery

Talent: Trish Damon




Production Company: MJZ

Director/DP: Joaquin Baca-Asay

Executive Producer: Emma Wilcockson

Live Action Producer: Lalou Dammond

First AD: Steven Fernandez

Production Designer: Jane Carroll


Post Production


VFX Studio: A52

VFX Supervisor: Andy McKenna

2D VFX Artist(s): Andy McKenna, Richard Hirst, Cameron Coombs, Steve Wolff

CG Artists: Ian Ruhfass, Caleb Hecht

CG Massive TD: Chris Janney

Tracking: Joe Chiechi

Roto: Tiffany Germann

Producers: Scott Boyajan, Daughn Godd Ward

Executive Producer: Megan Meloth


Color Correction


Color Company: CO3

Colorist: Tom Poole

Producer: Dana Bloder




Editorial Company: Rock Paper Scissors NY

Editor:  Ted Guard

Producer: Jenny Greenfield

Sr Cutting assistant: Chris Mitchell

Assistant: JK Carrington




Music:  Keith Kenniff, Unseen Music

Sound Design:  Rock Paper Scissors NY

Audio Mix:  Mark Meyuhas, Lime Studios