Domestic woes aside, McCann Erickson announced its promotion of Thierry Halbroth to joint ECD of the agency’s Cathay Pacific Worldwide Central team.
Halbroth, who’s been with McCann’s Hong Kong-based operation since 2006, joins fellow ECD Sylvester Song in running the Cathay Pacific creative department. Together, the pair has contributed to over 100 awards according to the release.
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Before McCann, Halbroth earned his stripes as director of integrated services at M&C Saatchi, working on airline biz such as Quantas and British Airways.