McCann Cathay Pacific Promotes Thierry Halbroth to ECD

By Kiran Aditham 

Domestic woes aside, McCann Erickson announced its promotion of Thierry Halbroth to joint ECD of the agency’s Cathay Pacific Worldwide Central team.

Halbroth, who’s been with McCann’s Hong Kong-based operation since 2006, joins fellow ECD Sylvester Song in running the Cathay Pacific creative department. Together, the pair has contributed to over 100 awards according to the release.


Before McCann, Halbroth earned his stripes as director of integrated services at M&C Saatchi, working on airline biz such as Quantas and British Airways.

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