McCann Avoids Disaster, But Still Focuses on Vivid Narrative for Latest Xperia Adventure

By Kiran Aditham 


Well, there is no epic warfare or movie tie-ins (thankfully) with this latest Sony Xperia ad from McCann NY, which eschews the bombast in favor of some visual trickery. Why? Well, the agency and brand are now getting down to brass tacks and letting us know what the hell the Xperia tablet actually does. The live-action effort, which was directed this time around by Augustus Punch, shows that, yes, you can indulge your social media addiction, watch movies and engage in game play on this certain device (though doctors recommend, not all at one time). We can safely say it’s not as epic as Sony and McCann’s last tryout, but it is certainly more inviting. Credits for the campaign dubbed “Frames” along with its print assets after the jump.



Tom Murphy ­ CCO
Sean Bryan – CCO
Mat Bisher ­- VP, Group Creative Director
Vi Luong ­- VP, Senior Art Director
Colin Ilsley ­- Associate Creative Director
Minnie Tran  – Senior Broadcast Producer
Wendy Leahy ­- VP Senior Art Producer
Ken Krausgill -­ Business Manager
Lauren LaValle  – VP Business Partner
Michael Tsang -­ Account Supervisor

Production Company ­ Partizan
Directors ­ Augustus Punch
Edit – Fluid
VFX – Framestore
Peter Gannon – SVP Executive Music Producer
Kishi Bashi – Music
Joseph Fraioli – Sound Design
David Wolfe – Sound Mix
John Piccolo – Editor
Tom Leckie – VFX artist

Photographer ­ Hugh Kretschmer
Retouching: Gloss Postproduction