McCann Amsterdam Compares Rod Stewart to Old Sauce for Remia

By Erik Oster Comment

McCann Amsterdam launched a new spot for Remia with the unfortunate title, “Old sauce in new bottles” (should have gone with “same sauce,” guys) featuring a remix of an old Rod Stewart song, implicitly comparing the aging singer-songwriter to old sauce.

The spot opens on a pool party scene, where one of the guests comments on the “new Remia” bottle. Then, for some reason, Stewart shows up, giving him the idea to remix his “Da Ya Think I’m Sexy?” with a modern twist in a moment of inspiration (although it sounds more mid-late 90s eurotechno than contemporary). Stewart is pleased, or maybe just drunk, and is soon dancing and clapping along. The spot ends with the tagline, “The Original Remixed,” which is a bit more appetizing than that “old sauce” line.