McCain’s “Lipstick” Ad Miffs CBS

By Matt Van Hoven 

We don’t comment on politics here on AgencySpy, but that doesn’t mean we can’t share the ads that surround them. This is Sen. John McCain’s latest correlative piece.

According to TVNewser, CBS found out about the spot, which features CBS newser Katie Couric, and called foul on the campaign’s use of CBS’s copyrighted material.


Via CBS Spokerperson to TVNewser: “CBS News does not endorse any candidate in the presidential race. Any use of CBS personnel in political advertising that suggests the contrary is misleading.”

Details on the spot, after the jump.

More: Obama Picks Biden for ’08 Veep; McCain’s Response Ad

In “Lipstick”, Gov. Sarah Palin is quoted as saying, “You know what they say the difference is between a pit bull and a hockey mom? (Points to her mouth) Lipstick.”

The ad jumps to Sen. Barack Obama, who kinda sorta fumbles his words before saying, “…you can put lipstick on a pig…it’s still a pig.”

Finally, a clip of Katie Couric plays. “One of the great lessons of that campaign is the continued and accepted role of sexism in American life.”

The ad is followed by copy that indicates Obama is not ready to lead, but is ready to smear. Discuss. Thanks to Steve Krakauer at TVNewser for sharing this piece with us.