M&C Saatchi Stockholm Invite You to ‘Smell the Difference’ for LG G4

Since most of the appeal of leather is in the feel and smell, M&C Saatchi Stockholm highlight those components in a new campaign for the leather-encased LG G4.

A new leather print ad (show in the video above), invites readers to “Smell the Difference.” The very minimalist ad features just that phrase, the LG G4 logo and the line, “A smartphone dressed in genuine leather” on a page of real black leather. This way the agency lets the leather do the talking, allowing the phone’s claim to innovation to stand out amidst glossy paper. We’re guessing vegans won’t be rush ordering any, though.