Maude Does Some Remodeling

By Michael Musco 

Hot shop MAUDE, the subsidiary of Mediastorm, is bulking up to take on the high demand for its services with some new hires.

Joining the agency as ACD is Chris Knight who will be responsible for development of interactive, broadcast and non-traditional campaigns for the agency’s clients while  also supporting  MAUDE’s sister agency, Media Storm LLC (a strategic media agency). Prior to MAUDE, Knight worked as a freelance copywriter from 2008 to 2010 and worked on campaigns for clients including DraftFCB HealthCare, Viacom, Verizon and Bayer Properties.

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James Kloiber joins MAUDE as interactive designer. Kloiber most recently worked as senior creative designer at FOX Interactive Media where he was responsible for the design and production of flash-based microsites, rich media and static ads for FOX online properties.

Anna Hecker jumps aboard MAUDE as a copywriter. Most recently, Ms. Hecker’s served as creative strategist at Night Agency where she was involved in digital campaigns for clients including Dial, Keds and Champion.

Joining the agency as AD is Puneet Sabharwal. Most recently, Sabharwal worked as creative director at TBWA/India (2007-2009), where he managed a creative team and worked with National Geographic, MoserBaer, Pedigree, and Adidas.

Other hires include Margaret Muhlfelder, who joins as an account director, Luree Lee is signing on as a designer, Kathrin Ayer is now developer and Jenny Friedman has been named an account coordinator.

Maude’s managing director, creative & marketing, Marc Klatzko noted that the agency has doubled its billings during 2010 as compared to the year earlier period. He also said in a statement, “It’s an amazing feeling to be growing so fast, and a testament to the premium our clients place on fresh creative thinking, service and high production values. While MAUDE’s staff has more than doubled in size within the past six months, I shy away from terms like ‘hiring frenzy’ – we’ve actually been extremely selective with our new talent, bringing most on for trial freelance periods before extending a full-time offer. As a result, we now have a top-notch team that not only creates brilliant work together, but enjoys each others’ company and really gets what we’re trying to do for our clients. This is an exciting time to be at MAUDE, and I’m looking forward to all the interesting things we’re going to create.” Now there’s a statement for ya.

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