Massage Envy Selects Chemistry as Lead Digital Agency

By Erik Oster 

Feeling stressed out? Chemistry’s latest client may be of interest.

Massage Envy, the massage and skincare brand with over 1,150 franchise locations, selected Chemsitry as its lead digital agency partner without a review.

In the role, Chemistry will be tasked with handling consumer experiences for both online and in-store applications.


“Chemistry has a proven track record of continually bringing innovative and outstanding digital ideas and creative approaches that help brands to grow,” Massage Envy Franchising CMO Kathy Collins said in a statement. “They aren’t just uniquely creative, but also strategic and exceptionally experienced in their modern approach of bringing brands forward in the digital age.”

“Massage Envy is a premier brand that helps millions of people each year,” added Chemistry CEO Ned Show. “We will work collaboratively with Massage Envy and their partners to improve access to personal well-being and grow their community with innovative solutions for the brand. We are excited at the opportunity to work with wonderful people on a wonderful brand that makes life better for so many people.”

You may recall that creative agency Fallon launched its first work for Massage Envy around beginning of the year. Massage Envy spent a little over $8 million on marketing in the first six months of 2019, down from over $12 million during that period last year and nearly $22 million for all of 2018, according to Kantar Media.