Minneapolis-based Omnicom agency Martin Williams Advertising hired Kathy DiToro to lead its content studio as vice president, director of content production, tasked with overseeing the production of digital and video content, expanding and complimenting Martin Williams’ existing digital and broadcast teams.
“We’re thrilled to have Kathy join the Martin Williams team as she embodies the power of curious and has a passion for identifying creative ideas that connect brands to their audiences in culturally relevant ways,”Martin Williams Advertising Lori Yeager Davis said in a statement. “I worked with her earlier in my career and was consistently impressed by her ability to recognize what clients want and need, and then providing unique, highly creative solutions quickly and efficiently.”
DiToro joins Martin Williams from project-based content studio Craft Minneapolis, where she has served as director of production for the past year and a half. Prior to that she spent over 25 years with Mithun in Minneapolis, most recently serving as director of integrated production. She has worked with clients including Burger King, General Mills, H&R Block and Land O’Lakes. DiToro is also a founding member of MN Women in Film and TV and has served as a member of the board, as well as the board of the Tubman Family Alliance.
DiToro’s arrival at Martin Williams follows the departure of chief creative officer and CEO Tom Moudry in January.