Martin Jon Adolfsson Leaves BBH London to Join Edelman Deportivo as Creative Director

By Erik Oster 

Edelman Deportivo of Sweden hired Martin Jon Adolfsson as a creative director.

Adolfsson joins Edelman from BBH London, where he has served as a senior creative and art director since August of 2015, including work on Samsung’s “Bedtime VR Stories.”

Before joining BBH London he spent time as a freelance associate creative director with R/GA, working on Nike, and as a freelance senior creative and art director with Anomaly. Prior to that he spent two years as innovation and interactive creative director at TBWA\London, working with clients including Apple, Adidas, Nissan, Airbnb, Lidl and GSK, following a short stint as associate creative director with Razorfish working on the U.K. digital McDonald’s account. Prior to that he spent over three years at CP+B in Gothenburg, Sweden and London, serving as a senior creative and working with clients including Diesel, Ubisoft, P&G, Burger King, Milka and Pringles.


“We are excited to welcome Martin to the family. He has been an outsider in the advertising world, always looking for new ways to interact with audiences rather than interrupt them with forced messages. Simply put, the type of brain we need to help our clients in a world where people more and more avoid traditional advertising,” Edelman Deportivo CCO Stefan Ronge said in a statement.

“Already from first sight it clicked,” Adolffson added. “Edelman Deportivo has some of the most amazing thinkers I’ve come across, whom fearlessly mix storytelling with innovation, deeply rooted in culture, creating beautiful earned magic.”

In case you weren’t aware, the 20-strong Edelman Deportivo was acquired by the PR giant back in 2014. It makes some truly weird work like this campaign encouraging kids to eat more bread in inevitable, post-apocalyptic future.