Marshall’s Launches Digital, Creative Review

By Patrick Coffee 


Marshall’s, the “off-price” retailer that consolidated its creative work with Austin’s GSD&M by awarding the agency digital AOR status back in 2011 (the shop first won the business in 2008 and Hill Holliday held the digital account), will look for a new lead agency.

GSD&M confirmed to us that, as AdAge reported this morning, it will not be participating in the pending review.


From the agency:

“We have enjoyed a very successful relationship with the Marshalls’ team over the past seven years. We are proud of the work we accomplished together, we wish them the best and continued success.”

A client spokesperson explained the decision to AdAge as such:

“As the retail and media landscape continue to evolve, we are looking for a fresh perspective on our brand. We greatly appreciate the contribution GSD&M has made to our marketing efforts over the last several years.”

No word on which agencies will compete for the business; here’s “Taking It to the Streets,” a 2012 campaign created by GSD&M.