Macy’s Calls on Usual Cast of Celebs to Hawk Fall Wares

By Kiran Aditham 

Ah yes, fall is almost upon us and Macy’s is getting into the swing of things this season by assembling its usual odds-and-sods group of celebs whose various product lines are being sold in the retail chain. Fresh off of giving us the “Yes Virginia, the Musical” project, JWT New York returns with several spots ranging from :15 to :60 as part of a fall campaign for Macy’s including the one above starring hip-hop impresario/Ciroc slinger Diddy.

Our nightmare has been realized as it’s revealed that the mogul has indeed cloned himself a million times over. Fear not, though, kiddies, the Biebs and his terrible haircut make an appearance, as does Donald “The Grump” Trump, Taylor Swift and, of course, Martha Stewart (see “The Dream” below). We’re still not sure if this new campaign will ease the pain of squeezing into and walking around Macy’s flagship store here in New York.  Credits after the jump.



Executive Creative Director: Ben James

Creative Director: Donnell Johnson

Art Directors: Chad Baker, Raihana Halim
Copywriters: Justine Cotter, Justin Chen

Planner: Jonathan Fletcher

Head of Production: Sergio Lopez

Executive Producer: Robin Feldman

Senior Producers: Holly Otto, Andrea Curtin

Associate Producer: Loretta Rae

Director of Music: Paul Greco

Account Team: Claire Capeci (Business Director), James Cuff (Account Director), Kate Reaves (Account Manager)

Chief Creative Officer, North America: Jeff Benjamin

Co-Chief Creative Officers, New York: Matt MacDonald, Ryan Kutscher

Director: Hank Perlman
Production Company: Hungry Man

Post-Production: Framestore

Editing House: Cut + Run

Music House: Amber Music for “Dream”