After just an eight-month stint as EVP/MD for Starcom MediaVest’s Performance Marketing division, Dasher Lowe has headed elsewhere, joining up with Ogilvy Chicago as managing director of its OgilvyOne team. Lowe, who assumes his new post effective immediately, will focus on biz growth via CRM, digital and direct marketing efforts.
Prior to OgilvyOne and SMG, Lowe, currently also a board member of the Chicago Association of Direct Marketing, spent the majority of his career at Draftfcb Chicago (nearly 20 years). During his tenure at said agency, Lowe held a few senior-level positions including, EVP, managing director and SVP of its CRM and direct disciplines.
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