Lowe & Partners launched a new online spot for Knorr entitled “Flavour of Home.”
Shot by Oscar nominated documentary director Nanette Burstein, of Hungryman, the spot tells the story of a mother sending a home cooked meal to her daughter, who takes care of Huskeys in arctic Finland. The spot opens with the daughter describing her passion for her work, but also what she misses about home, specifically her mother’s home cooked meals. So the mother travels to Finland to bring her daughter a home cooked meal. When she tries the meal she feels like she’s “back at home again,” even though she’s hundreds of miles away. But when the mother makes an appearance is when things really get emotional. Susceptible parties might want to have the tissues on hand.
“We believe life should be full of flavour, and what better flavour to celebrate than the taste of home,” said Jon Affleck, global brand director at Knorr, in a statement. “We were keen to capture a true and authentic story that brings to life how flavour is so much more than just taste; it’s about emotion.”
Credits:
Client Name: UNILEVER
Campaign Name: KNORR FLAVOUR OF HOME
Global Creative Director: Richard Dennison
Creative Team: Rob Bovington, Stephen Webley
Agency: Lowe & Partners
Planner: Rebecca Morgan
Account Team: Richard Ellis, Monika Tomala
Agency Producers: Trudy Waldron
TVC “Flavour of home”
Production Company: Hungryman
Director: Nanette Burstein
Exec Producer: Kevin Byrne
Producer: Jack Beardsley
Editing House: Marshall Street Editing
Editor: Gary Forrester
Post Production: Absolute
Audio Post Production: 750 MPH
PR Agency: Edelman
Global Media Agency: PHD
Media Agency: Mindshare