Lowe Campbell Ewald Promotes U.S. Navy with ‘Pin Map’

By Erik Oster 

Lowe Campbell Ewald promotes the U.S. Navy with a new spot entitled “Pin Map.”

The ad positions the Navy as working “Around the world, around the clock” in defense of America. It opens by showing a variety of locations and scenarios with a large red dot inserted into the landscape. Later, the dots are revealed to be pins on a map, a visualization of the travel-heavy role the Navy takes. Shots of  land, air and sea set to a dramatic score give the ad the feel of a cinematic or video game trailer, which shouldn’t come as a surprise given the target 18-24 demographic.

“Pin Map,” which will run in 15, 30 and 60 second versions, recently made its debut during the Winter X Games and will run on over twenty broadcast and cable networks beginning this week.

Credits:

Executive Creative Director:  Curtis Melville

Creative Director: Eric Olis

 

Associate Creative Director/Art:  Alan Majewski

Associate Creative Director/Copy: Jeff Warner

Executive Integrated Producer:  Clark Attebury

Group Strategy Director: Dave Lockwood

Managing Director: Jennifer Monaghan

Management Supervisor: Alvin Plexico

Account and Experiential Marketing Manager:  Yvonne Hughes

 

Director, National Broadcast and Video Integration: Helen Giles

Director, Media Planning: Dan Rioux

Supervisor, Media Buying: Ken Carver

 

Production Company:  Parachute VFX

Director/DP:  Klaus Obermeyer

Executive Producer: Lance O’ Connor

 

Visual FX: Parachute VFX

Designer: Sam O’Hare

 

Graphics House:  Burrows

Designer/Animator: Christopher Wirth

 

Editing House: Aerofilm

Editor: Tony  Gentile

Producer: Patrick Knight

 

Music House: Yessian

Composer: Bill  Wandel

Producer: Gerard Smerek

 

Sound Design: Yessian

Sound designer: Dean Hovey

 

Audio Mix: Yessian

Mixer: Scotty Gatteno

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