Campbell Ewald, Kelley O’Hara ‘Take It Away’ for MilkPEP

By Erik Oster 

Campbell Ewald–which is now an independent entity that reports its financials to IPG via the Mullen Lowe Group but is “not affiliated with Mullen Lowe Group’s U.S. operations”–created a new spot for Milk Processor Education Program (MilkPEP) featuring soccer star Kelley O’Hara, entitled “Take It Away.”

The spot follows “The Art of Rebounding,” featuring NBA rebounding master Kevin Love, which kicked off the latest iteration of the agency’s “Built With Chocolate Milk” campaign for MilkPEP. In the spot, O’Hara comes across a group of men playing soccer in the park. When they accidentally kick the ball her way and ask her to return it, they have no idea what they’re in for. O’Hara schools the group, passing an entire field of defenders to show them how it’s done.

Like its predecessor, the ad promotes chocolate milk as containing “nutrients to refuel, protein to rebuild – backed by science,” with O’Hara crediting the drink for helping her build “anticipation, focus, execution.” In addition to the broadcast spot, which makes its debut June 1st and will run in 15 and 30-second iterations, the effort also includes print and digital executions.


MILK PEP – Chocolate Milk
Kelley O’Hara “Take it Away”

President: Sal Taibi
EVP Group Creative Director: Bernie Hogya
SVP Group Creative Director: Ron Wachino
Producer: Nicole Euell
Senior Art Producer: Hillary Jackson
Account Executive(s):  Lisa Stroh, Emily Goodwin, Danielle Barish

Production Company:  Greenpoint Pictures
Director:  The Hudson Dusters
Director of Photography: Andrew Wheeler
Executive producer: Tatiana Rudzinski
Line Producer: Luke Stevens

Editing House:  Greenpoint Pictures
Editor:  Logan Roos
Producer: Victoria Vallas-Cullen

Music House: Beta Petrol
Producer: Jason Baker
Composer: Seth Rafter Roberts (SESAC)
Sound Designer:  Peter Lauridsen

Audio Mix: One Thousand Birds
Mixer: Andrew Tracy

Color & VFX: Ricart & Co.
Colorist: Seth Ricart