Los Angeles Rams Team With Hollywood and NFL Stars for Blockbuster-Style Trailer

By Kyle O'Brien 

The Los Angeles Rams are already world champions, having won Super Bowl 56, and now the team is going full Hollywood. The Rams are gearing up for this week’s NFL draft with an explosive Hollywood-style movie trailer called “On the Clock,” featuring stars from the team along with some Hollywood elites.

The short film plays like a summer blockbuster but is really a piece of branded content directed by Paul Hunter with cinematography by three-time Academy Award winner Bob Richardson. The Rams went all-in last year by trading away its top draft picks to assemble what became a championship team. That means that this year the Rams have a big challenge during a draft that doesn’t give them a pick until the third round. The solution is an elaborate, nearly three-minute film that plays like a heist film trailer.

Rams owner and chairman E. Stanley Kroenke assembles his team to infiltrate the high-profile affair in Las Vegas, where the draft takes place, to essentially steal the draft. But can this crew pull off a “Hail Mary” and get the job done?


Starring Dennis Quaid—in a ridiculously silly wig and mustache—as Kroenke, Josh Holloway as general manager Les Snead, Scott Eastwood as head coach Sean McVay and Tyrese Gibson as defensive coordinator Raheem Morris, “On The Clock” also features members of the Super Bowl LVI championship squad, including Kendall Blanton, Terrell Burgess, Aaron Donald, Tyler Higbee, Jordan Fuller, Van Jefferson, Cooper Kupp, David Long Jr., Jalen Ramsey, Nick Scott, Ben Skowronek and quarterback Matthew Stafford.

The action features helicopters, tense music and overly dramatic dialogue in a stylishly thrilling, high-intensity heist film.

“On the Clock gives a bit of insight into why the Rams are different from other NFL teams, from our approach to team-building to the content we deliver around key moments,” said Rams chief marketing officer Kathryn Kai-ling Frederick in a statement. “This project combines the best of the NFL with the best of Hollywood—Super Bowl winners, celebrities, thrilling action and an award-winning production team. Coming off our historic Super Bowl win, we decided to collaborate with Paul to bring to life the idea of “The House Always Wins,” celebrating not only our success at the Rams House but also the NFL Draft taking place in Las Vegas.”

The trailer was created by the Los Angeles Rams in partnership with Ventureland, an independent creative studio and idea accelerator that develops standout entertainment for brands to connect with their audience on any media platform. Ventureland was founded by PRETTYBIRD partners Kerstin Emhoff and Ali Brown and producer John Battsek.

“I’ve been a Rams fan since I was a kid,” said Hunter in a statement. “This was one of the best projects to be a part of. What an amazing experience.”

As part of their multi-day film shoot in Los Angeles, the Rams returned to the scene of their big Super Bowl win at SoFi Stadium in Inglewood. But the key location of “On the Clock” is the organization’s new Rocket Mortgage Draft House in the Hollywood Hills. Building on the success of last year’s Rocket Mortgage Draft House in Malibu, the Rams converted a luxury Hollywood home into a unique location to serve as Snead and McVay’s draft headquarters from April 28-30, as well as host other team business throughout the month of May.

“On the Clock” will live on the LA Rams’ digital and social channels, and the NFL Network is planning to run 30 seconds of the film before the Rams’ first pick on night two of the draft during the broadcast.


Los Angeles Rams

Chief Marketing Officer: Kathryn Kai-ling Frederick

Chief Commercial Officer: Jennifer Prince

VP, Brand Strategy: Lexi VonderLieth

VP/GM Rams Studios: Marissa Daly

Executive Creative Director: Eric Kaufman

VP, Corporate Affairs: Joanna Hunter

VP, Marketing Strategy and Operations: Margaret Plouffe

VP, Legal: Todd Davis

Player Marketing: Emma McVay

Strategy & Operations, Rams Studios: Michelle Runch

Photography Lead: Brevin Townsell

Manager, Brand Strategy: Rachel Zisman

Creative Strategy: Zambezi

Sr. Director, Partnership Marketing: Brittany Ramos

Director, Partnerships: Tyler Potts

Sr. Creative Director: Cory Befort

Manager, Retail Marketing: Gabe Jimenez

Coordinator, Retail Marketing: Maddie Bridges

Manager, Marketing Strategy & Operations: Cameron Malakoff

Manager, Corporate Communications: Chase Isaacs


Ventureland – Creative Studio

CEO: Kerstin Emhoff

President: Ali Brown

Creative Director: Mike Rosen

Executive Producer: Natasha Wellesley

Creative Consultant/Co-Writer: Susanna Fogel

Co-Writer: Zander Coté

Producer: Marissa Mackel

Director of Production: Tracy Hauser


PRETTYBIRD – Production Company

Co-Founder/Executive Producer: Kerstin Emhoff

President/Executive Producer: Ali Brown

Director: Paul Hunter

Director of Photography: Robert Richardson

Producer: Jeff Tanner

Director of Production: Tracy Hauser

Head of Production: Rika Osenberg

Production Designer: Justin Dragonas

Production Supervisor: Brian Lierk


Editorial: Monster Creative

Senior Editor: Doug Brandt

Editor: Jason Myers

Assistant Editors: Josh Hawks, Nick Appelbaum, Caroline Bonamico


Color: Conpany3

Colorist: Stefan Sonnenfeld

Producer: Blake Rice


Audio: Stampede

Sound Mixer: Mark Herscovitz

VFX Artists: Gabe Emmons, Alex Brodie

Online Editor: Steve Muenkel

Post Supervisor: Bobby Bullon

Post Producer: Benjamin Arnold


Music: Phantom Power Music and Sound Design

Sound Designer: Russell Total

Composer: Arvīds Saulītis


Visual Effects: Stampede Post


Footage & Image Research: The Director Studio


Head of Production US: Jamie Sewell



Josh Holloway as Les Snead

Scott Eastwood as Sean McVay

Tyrese Gibson as Raheem Morris

Dennis Quaid as Stan Kroenke


Rams players (as themselves):

Kendall Blanton

Terrell Burgess

Aaron Donald

Jordan Fuller

Tyler Higbee

Van Jefferson

Cooper Kupp

David Long Jr.

Jalen Ramsey

Nick Scott

Ben Skowronek

Matthew Stafford


Cameos (as themselves):

Big Boy

Bre Z

Brody Jenner

Daniel Ezra

Michael Evans Behling

Nelita V

P Rod (Paul Rodriguez)