Local Talent Stars in BSSP’s ‘Break Out of Your Bubble’ for Mill Valley Film Festival

By Erik Oster 

Butler, Shine, Stern & Partners launched a campaign encouraging audiences to “Break Out of Your Bubble” at the California Film Institute’s Mill Valley Film Festival.

A collection of two minute, 30-second and 15-second ads lightheartedly pokes fun at the Bay Area bubble and shares the types of lessons viewers have taken home from past screenings at the festival, none of which should be taken seriously.

“The film Babble taught me that we’re all connected…except for Brad Pitt. He lives in his own world. A dreamy, perfect world full of other Brad Pitts,” one woman explains, setting the tone for the remainder of the spot.


Other takeaways from films screened at the festival, which is celebrating its 40th anniversary, include that “everyone deserves love, but not everyone deserves bangs” and “Those aliens seem like very nice people.”

For talent, the agency turned to local improv actors, as well as agency employees, family and friends. BSSP chief creative officer John Butler directed all the spots in the campaign.

“Although we live in a bit of a bubble here in the Bay area, the role of film has always been to inform, inspire and educate—likewise films that have historically been shown at the Mill Valley Film Festival have helped Bay Area filmgoers to break out of their bubble, and see the world, or issues from a different perspective.” BSSP chief creative officer and director of the spots Butler said in a statement. “We wanted to have fun with that idea.”

The ads ran in local theaters to promote the festival, which runs from October 5-15.


Shelley Spice, Director of Marketing & Publicity, California Film Institute

Director: John Butler
Associate Creative Director/Writer: Luke Zehner
Copywriter: Cameron Murray
Copywriter: Patrick French
Director of Photography: Jason Apple
Sr. Integrated Producer: Fearghal O’Dea
Sr. Producer: Dustin Levine
Assistant Producer: Emilee Goo
Editor: Nico Litonjua
Account Supervisor: Danielle Patipa
Business Affairs: Angela Edelman

Colorist: Bryan Smaller
Flame Artist: Patrick Hunsberger
Flame Artist: Louis Schachte
Mixer: Christopher Forrest


Cabe Thompson
Gerald Mclean
Channing Clarkson
Zev Rubenstein
Honour Knudsen
Megan Colling
Misak Pirinjian
Max Lefferts
Susan Hough
Griffin Butler
Kevin Bagley
Tom Coates
Anjana Kacker
Emilee Goo
Mark Ruder
Danny Chan
Imani Payne
Erin Ridgeway
Lauren Chatman
ND Koster
Zach Shapiro
Sheret Goddard