LL Bean Now Hands Media Account to Idea City

By Kiran Aditham 

Having already beaten out the likes of Cutwater, McKinney and Modernista! in May 2008 to take home AOR duties for L.L. Bean, GSD&M Idea City is now replacing Mediaedge:cia to handle the media buying/planning account for the outdoor apparel brand. L.L. Bean though is keeping schtum on its spending.

More: “We Hear: GSD&M Wins Golfsmith Retail Biz

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