Lil’ Wayne Demonstrates the Resilience of the Samsung Galaxy in New W+K Ads

By Patrick Coffee 

Seems Wesley Snipes has been busy since getting out of prison in 2013 after serving more than two years for tax evasion. In addition to praising Kanye on Twitter and celebrating the 25th anniversary of New Jack City, he’s also making ads for Samsung!

In the newest phase of Wieden + Kennedy Portland’s ongoing campaign promoting the Galaxy 7, Snipes hangs out with Lil’ Wayne as the two share in the wonders of virtual reality. (Like most VR-related campaigns, this one doesn’t quite re-create the experience. To W+K’s credit, it doesn’t even bother trying.)

First, Lil’ Wayne gets to the question we’ve all been dying to answer: can a Samsung Galaxy survive a shitload of champagne?!

We would complain about Wayne and his boys wasting all that alcohol, but this was clearly not Cristal or Korbel. It was probably seltzer.


Next, Wayne goes back and forth between VR and actual reality. Turns out Wesley Snipes plays a significant role in both worlds and knows exactly how to wear a fucking hat.

Very cool indeed. Finally, the two buddies–who strangely address each other by their full names–dive into the digital magic together.

We still don’t get the whole VR thing, honestly. People keep telling us it’s going to blow up…so maybe next year.

How’s it playing in Austin right now?

CLIENT Samsung
FORMAT Broadcast
CLIENT CONTACT Jesse Coulter/Kristin Harrer/JT Field/Ellie Yi
LAUNCH DATE 3/11/2016

Creative Directors Craig Allen / Jason Bagley
Copywriter Andy Laugenour
Art Director Croix Gagnon
Integrated Executive Producer Erika Madison
Senior Producer Alexei van Mourik

Production Company Arts & Sciences
Director Matt Aselton
Executive Producer Marc Marrie
Line Producer Zoe Odlum
Director of Photography Toby Irwin

Editorial Company Arcade
Editor “Champagne Calls” “Elephant” Greg Scruton
Editor “Gear VR” Geoff Hounsell
Post Producer Adam Becht
Post Executive Producer Nicole Visram

VFX Company The Mill
VFX Supervisor Glyn Tebbutt
Flame Lead Robin McGloin
Flame Artists Brad Scott, Narbeh Mardirossian, Adam Lambert, Anthony Petitti, Ashley Forbito, Brett Lopinsky, Krysten Richardson, Steve Gibbons, Tim Davies, Steven Olson
Sr. VFX Producer Chris Harlowe
VFX Production Coordinator Mary Hayden
Color Producer Diane Valera
Colorist Adam Scott
Titles/Graphics Mill+

Music Supervision Walker
President/Founder Sara Matarazzo

Mix Company Lime
Mixer Sam Casas
Producer Susie Boyajan