We just received notice that AOL has given its business to Leo Burnett, news that probably has the agency going nuts as they enter the long weekend.
“Leo Burnett will provide strategic brand communications consulting services to AOL as the brand prepares to refine its purpose and personality.”
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Yippee! This rounds out a fairly big week for the agency, which earlier announced that Susan Credle came on as Chairman/CCO and Susan Treacy has joined the shop as an SVP/CD.