Today we learned that people go bowling in England. They also bond with their potential significant others over the chemical paste McDonald’s calls “barbeque sauce.”
Leo Burnett UK’s new ad for the fast food giant casts it as a Match.com of sorts for lonely British singles who somehow manage to have both high and lowbrow tastes.
In the spot, titled “Lonely Hearts,” a bloke and his beau meet for a first date. They take in some mediocre art (he likes it, she hates it), discuss their love of animals (he loves cats, she loves dogs) and enjoy some recreational sports. The two don’t agree on much of anything, and it would seem that their pairing just wasn’t meant to be.
Enter the house where Ronald lives…
It’s part of the client’s new “Good Times” campaign, which seems to focus on McDonald’s as the center of social life for certain well-adjusted individuals.
As the release tells us, it’s “about the little things that make your day easier” and “the reassuring feeling of familiarity” that accompanies a trip to McD’s (and precedes certain disturbing feelings in your digestive system).
Score one for lovin’ over hatin’.
Client – Alistair Macrow & Stephen Hill – McDonald’s UK
Creative Agency – Leo Burnett
Creative Team – Mark Franklin & Rob Tenconi
Creative Directors – Matt Lee & Pete Heyes
Executive Creative Director – Justin Tindall
Agency Producer – Lou Pegg
Media Agency – OMD
Planner (Media Agency) – Chloe Grainger
Director – Sean Meehan
Lighting Cameraman – Sean Meehan
Production Company – Bold
Production Company Producer – Dave Knox and Sam McGarry
Editor – Sam Gunn @ Whitehouse Post
Post-production – MPC
Post Producer – Daffyd Upsdell
Telecine – Jean Clement Soret
Flame – Marcus Moffat
Audio post-production – Wave
Sound Engineer – Tony Rapaccoili
Music Composition – MPM London